Banner ads constitute one of the most common forms of online advertising. These graphical advertisements appear on web pages, usually at the side of the screen. They intend to attract user viewership and market products, services, or brands. Because of their popularity, banner ads occupy a major role in the online advertising industry. They offer

Navigating the digital advertising landscape can feel advertiser platform tutorial like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who manipulate systems for financial gain. A side-by-side analysis of legitimate traffic versus fraudulent activ